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“Remember why you started” said a wise instagram quote.

After three years of Lili.Aiya we thought it’s about time to start a blog, giving you a peak into the soul of the brand. And by we I mean me, Noor. Maryam on the other hand is a bit (much) of an introvert who wouldn’t voluntarily agree to expose too much information. I’m guessing this is common with the creative lot. Like most of the modest fashion labels recently popping up everywhere, we were two girls struggling to find a balance between looking cool and holding on to our modesty. Nothing new there really, it’s every modest woman’s story practically. We all know the struggle from the layering issues to the mental meltdown you have, having spent 5 hours in...

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